Saturday, December 14, 2013

21st AGENT OF CHANGE

Change is the word that is most beautiful at times and at times most lethal. You love change when it happens for good and you dislike it when it tears apart your comfort zone. Change touches you every day, every second with or without you knowing it. Agent of change has been having various forms throughout the different timelines in history and now when we stand in a world made smaller by those long running optical cables across it, the agent of change has never been so close to us.

Back in 90s, we had the telephone landlines that helped us to get connected with each other and as we moved towards 21st century cell phones came that made us closer. Though they made us close we were never close enough to know what exactly is happening each day in your friend’s world. Then orkut came that changed the game, the way it had been being played for all these years. Orkut brought a new dimension to our life until the day we started logging into facebook that showed us that the new dimension shown by orkut was smaller. Though I joined FB in 2007 I was never an active user. Before I write further let be clear that I am not here to write praise songs for FB.



Slowly with passage of time my inbox started getting numerous requests from my friends and from people whom I had no clue who they were, as the race to increase the friends count had started. FB had started making its mark in world’s largest democracy and the marketing gurus were realizing the potential it could open up for a one to one marketing. Initially I logged just once in a week and that soon changed to once in every day which soon ended with every couple of hours. The fun of exposing my life to others and pleasure in peeping into others life were all time high. Number of likes for every crap we put out there was like medals on the chest. I could see change sitting in my home, at park, car or even at office just by running my fingers across the smart phone. I could see change kissing my friends every second. I could see where they are, what they are doing, whom they are with, what they are eating, what they wear, did they sleep or woke up, did they exercise, do they love their mom, did they graduate, did they engage or break up, how it looks when it rains in Dubai, what movie they saw, which car they are driving and even what they are feeling right at this moment...In a nutshell I could see every second in their lives when change touches it. As we walk down further and the present becomes past and part of the history I am sure this agent of change would be remembered for a long time, for the generations to come.